Initiated by animal rights organisation Bite Back and supported by Dutch vegan society Nederlandse Vereniging voor Veganisme and development ngo Plenty Food comes this awesome vegan ad campaign! Accompagnied with the hashtag #kiesvegannu (‘choose vegan now’) the posters show the consequences of the consumption of meat and dairy products for animals and the planet. The website encourages people to inform themselves and to join the vegan challenge!
There are six different poster designs, visible this week and next week throughout the country. In Amsterdam at Central Station, at a billboard next to highway A5 and at regional buses. These pictures were taken at Amsterdam Centraal trainstation.