How can we make people empathise with animals in the meat industry? Animal rights group Ongehoord believes they found the answer with their newest project Dier in Blik 2.0 Build entirely by themselves, it’s a smart and unique project to educate the public, allowing visitors to experience the life of a pig in the meat industry.

Vegan Amsterdam went to have a look at a try-out in Amsterdam and got to ask a few questions to spokesperson Johan Boonstra.

The interview is in Dutch, if you want to switch on/off English subtitles just click in the bottom of the screen to select.

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Check out other inspirational people we interviewed!