Another ad campaign by vegan outreach organisation Even Geen Vlees! This one focuses on the power of plant-based food and highlights vegan athletes. The text translates as: ‘Discover the power of plant-based food!’ In total there are six different designs, this one shows Dutch champion powerlifting Sanne Visser.

The posters are visible on 140 (!) different locations throughout the whole country. In Amsterdam find them at trainstations Amsterdam Centraal, Amsterdam RAI, Amsterdam Sloterdijk, Amsterdam Bijlmer Arena, Amsterdam Muiderpoort and Amsterdam Holendrecht! They’ll still be up for a few days, until Tuesday.