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‘Power of plant-based food’ campaign

Another ad campaign by vegan outreach organisation Even Geen Vlees! This one focuses on the power of plant-based food and highlights vegan athletes. The text translates as: ‘Discover the power of plant-based food!’ In total there are six different designs, this one shows Dutch champion powerlifting Sanne Visser.

The posters are visible on 140 (!) different locations throughout the whole country. In Amsterdam find them at trainstations Amsterdam Centraal, Amsterdam RAI, Amsterdam Sloterdijk, Amsterdam Bijlmer Arena, Amsterdam Muiderpoort and Amsterdam Holendrecht! They’ll still be up for a few days, until Tuesday.

‘Even Geen Vlees’ ad campaign

evengeenvlees

New initiative to encourage people to eat less meat: Even Geen Vlees (translates as ‘no meat for a while’). Run by two vegans from Amsterdam.

The idea is to finance an ongoing poster campaign on Dutch train stations. To launch the campaign, this first poster got placed on trainstation Amsterdam Zuid and will be visible for a week. It draws attention to the huge amount of water needed for the production of meat and dairy.