Back in 2019 Jort and Caitlin were colleagues at vegan restaurant Meatless District. They became friends and found out they both had the ambition to open up their own place plus had similar ideas about it, so it just made sense to join forces – the beginning of Subcult. They felt Amsterdam was lacking an affordable, laid-back hangout spot open to different subcultures. Something in between a coffee house and a brown bar.

They started off small in 2022 with a pop-up coffee place operated by Jort (who is an experienced barista) inside vegan kitchen and community hub De Sering. Here they also hosted several events together.

Fastforward to summer 2024 when Subcult finally opened for real – their own concept at a permanent location! Located in Vogelbuurt, Amsterdam Noord. Although it’s not the prime focus, Subcult is all vegan (they are themselves as well) – their manifesto reads ‘Don’t eat if it has a beat.‘ Read more