New initiative to encourage people to eat less meat: Even Geen Vlees (translates as ‘no meat for a while’). Run by two vegans from Amsterdam.
The idea is to finance an ongoing poster campaign on Dutch train stations. To launch the campaign, this first poster got placed on trainstation Amsterdam Zuid and will be visible for a week. It draws attention to the huge amount of water needed for the production of meat and dairy.
What an awesome idea!