Vegan burger bar near Leidseplein.
Making vegan versions the favourite
Miami Burger started in England, where vegan Tom Bursnall initiated a test kitchen with the intention of developing healthier meat substitutes – containing less salt and saturated fat. When this became successful selling it to restaurants, they were looking for ways to expand. During corona lockdown period Miami Burger started up as a delivery-only fastfood restaurant in Amsterdam. May 2022 they opened a physical location in the Leidseplein area.
“We’re not shouting everywhere that we’re vegan”, says Boyd Baptist, owner of the Amsterdam restaurant. The aim is to attract not just vegans, in fact most customers are flexitarians and omnivores, he tells. They want to offer vegan food so good that it tastes even better than the original! That way people don’t want to eat the meat versions anymore.
Burgers, fries and more
The menu is divided into burgers, fries and several side dishes / appetizers. Most notably perhaps The Big Hack, based on the iconic burger of that fastfood giant. Fries options come with cheesy sauce, or truffle mayo and parmesan, or loaded with vegan bacon/jalapeño/spring onion etc. Other food options are ‘chicken’ nuggets, onion rings, corn cob, coleslaw.
For drinks various soft drinks. Also four different flavours of icecream.
Miami Burger is located close to Leidseplein, next to famous bar Bourbon Street. Easily reachable with public transport as many trams stop at the square.
Not too much seating as there’s just space for six small tables. Their main focus is take-away / delivery.
They plan to open up another location in Amsterdam in 2023, and possibly more locations in the rest of Europe later.