Vegan Fresco opened February 2021 after a successful crowdfunding campaign. With according to them 4% of the Dutch eating vegan/plant-based and 55% being flexitarian, owner James Fresco suggested it was about time for a specialised vegan supermarket.

Being the first vegan supermarket in the Netherlands/Amsterdam got them quite some attention, from the world of retail (veganism is hot) and obviously from vegans as well. Read more