Food store Klein The Grocer recently opened at Haarlemmerdijk, and stands out by it’s strong visual appearance and aesthetics. Which you will note when cycling past in the street and even more so when you enter the shop. No wonder that owner Neil has a background in graphic design! He is originally from South Africa and has his own design agency there. But he always liked Amsterdam and was ready for a change.
Four years ago Neil went vegetarian. He always preferred the vegetarian option, but it was after watching documentary What The Health and eating amazing vegetarian food during a trip to Thailand that he made the switch: “I decided, that was it.” Now by opening his own food store he has the opportunity to devote his time to another passion in his life: good food. Read more