When Yann Pierre-Jean started eating plant-based, he was disappointed in the vegan pastry that he found in Amsterdam. It was either too dense, too hard or lacking in flavour. He started baking himself, specialising in galettes. Eventually he was taking orders online and set up a little business from home, called Rustic Pastry.

By then he had already stopped working in fashion to pursue his plans of opening up a plant-based cafe. When Rustic Pastry became more and more succesful, he decided to make it happen and started looking for a location!

Renamed as Saint-Jean, they finally opened October 2021. Not a real cafe, but more a shop with some seating. Offering besides baked goods also specialty coffee, something which Yann is passionate about as well. The name Saint-Jean is an ode to his grandmother, as this was the name of her shop in Guadeloupe. Read more