A few years ago Brad Vanstone started to eat a predominantly plant-based diet, out of concern for the environment, as dairy farming is for a large part responsible for global warming. Replacing meat and milk was easy, but he couldn’t find a satisfying alternative for cheese. He started making plant-based cheese just for at home, which grew into a company! Originally under the name ‘Plantbased Cheese’, Brad was selling the plant-based cheeses at various markets in Amsterdam.

Late 2019 the name changed to Willicroft, coinciding with the opening of the store and the introduction of the products to various supermarkets outside Amsterdam as well. Read more