Home » Willicroft



Spiegelgracht 30
Phone: 06-28558880


Wed 11:00 – 18:00
Thu 11:00 – 20:00
Fri-Sat 11:00 – 18:00
Sun 12:00 – 17:00

Vegan cheese store from plant-based cheese brand Willicroft. Offering their own cheese as well as several other local vegan cheese brands. Also sells various vegan wines to pair with the cheese.

Re-imagining dairy

A few years ago Brad Vanstone started to eat a predominantly plant-based diet, out of concern for the environment, as dairy farming is for a large part responsible for global warming. Replacing meat and milk was easy, but he couldn’t find a satisfying alternative for cheese. He started making plant-based cheese just for at home, which grew into a company! Originally under the name ‘Plantbased Cheese’, Brad was selling the plant-based cheeses at various markets in Amsterdam.

Late 2019 the name changed to Willicroft, coinciding with the opening of the store and the introduction of the products to various supermarkets outside Amsterdam as well.

The name Willicroft comes from the dairy farm Brad’s grandparents started in the 50’s in the south-west of England, and where he also spend quite some time helping out as a kid. Brad sees the current company as a re-imagination of the farm, offering instead of dairy, plant-based alternatives to it. And in this way contributing to solve global warming.

Amsterdam cheeses

Currently Willicroft is offering from their own brand five types of plant-based cheese: cream cheese, ‘parmesan’, cheese fondue, cheese sauce and truffle cheese sauce. The cheeses are mostly based on different nuts, like cashew, almond or macademia. Then blended, fermented etc. Same techniques, just different ingredients!

Besides their own cheese they also sell in the store cheese from Max & Bien, Yerba, Mr. & Mrs. Watson, Rosie & Riffy and Queen Ferment (all from Amsterdam or it’s surroundings, how cool is that!). In the store also various natural wines are for sale, to pair with the cheese.


Willicroft cheese is also available in several other stores and supermarkets in Amsterdam and elsewhere in the Netherlands, as well as in their webshop. They are planning to make Willicroft available in many more stores the coming time.

The Willicroft store is located at Spiegelgracht, just a short stroll away from Leidseplein and Rijksmuseum.




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